Consolidating your marketing campaign through Big Data

To grasp the fact that big data services are being offered by so many firms on such a vast scale, we need not look any further in hindsight than the last two years. 90% of the data in the world was produced in the last 2-3 years. People who were previously the consumers of the data being produced by digital marketing agencies have now turned out to become mass producers. With the reach of internet spreading in second and third world countries, economically feasible smartphones being made available to millions and the number of hours that an average person spends on the internet, this trend is bound to go upwards. These have further given rise to many big data consulting alternatives.


The means to reach a customer and the costs involved have all been drastically cut-down with the advent of digital means of marketing. All organizations have now opened their shores of marketing departments that were previously limited to newspaper advertising and television/radio. Now, the same is ingredients for a successful campaign include working through emails, social media & websites.

Major data analytics services are now catering to the demand of consumers on websites and leveraging that to draw in better sales. Smartphone platforms are the center of any ambitious digital marketing strategy.

Companies who have set the standards for marketing by virtue of big data services are to be learned a thing or two from. This particular group has a very SEO optimized website as well as descriptive blog pages. Readers who land on such pages then revert to other social media platforms to post their opinions. These comments, when considered on a graph, could be used to make significant modifications to one’s product offerings. 

The information collected through big data services by a company can be utilized to shortlist the profiles of people who best fit the target market of the product. This echelon is then pursued through various marketing means.

Big data consulting can be used to predict an upcoming customer churn that is an impact of a bad experience. An individual would either take it to the social media or turn towards other alternatives/competitors. It could be an opportunity to get in contact with the consumer and sought the concerns out with overwhelming services. Predicting such churns through big data services is what makes a business offer luring discounts every now and then.

It is safe to say, that deploying the means of big data analytics is what is turning out to be a game changer in the field online businesses and otherwise. Retaining existing customers and raking in new ones is what the fundamental motive is behind using such digital marketing methodologies.
Consolidating your marketing campaign through Big Data Consolidating your marketing campaign through Big Data Reviewed by David Rusell on 05:07 Rating: 5

3 comments:

  1. Big data has become the recent trend. Interesting article. Helps in understanding the big data and marketing campaigns. Good Work!

    ReplyDelete
  2. I was looking for this type of writing. It had been effective understanding. Will continue a look at onto your blogs to receive best and newest posts. Regards.

    ReplyDelete

  3. Yeah, truly said. And an article with such information is really appreciated. Thanks for sharing.

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